Quick answer. An affiliate program pays people who send traffic to your own checkout, and works best when content drives the sale. Closr gives you approved closers who actively sell, plus hosted checkout, sales tracking, delivery, and payouts in one place. Choose affiliates for passive reach and Closr when your product sells best through a conversation.
Side by side
| Question | Affiliate program | Closr |
|---|---|---|
| Who sells? | Anyone with a link | Approved closers who actively sell |
| How is a sale tracked? | Usually a browser cookie | A run link tied to the checkout |
| Who runs checkout? | Your own site | Hosted Stripe checkout |
| Who delivers the product? | You | Closr, automatically |
| Who pays the sellers? | You, or a paid affiliate tool | Stripe Connect payouts |
| Monthly cost | Often a software fee | None |
| Best for | Content and passive reach | Products that sell through conversation |
When an affiliate program is the better fit
- You already have a checkout, a site, and a team to run the program
- Your buyers decide from reviews, videos, and articles rather than a conversation
- You want many small publishers rather than a smaller group of active sellers
When Closr is the better fit
- Your product sells best when someone explains it and answers questions
- You do not want to build checkout, tracking, delivery, and payouts yourself
- You want to review who sells your product before they start
- You want to pay only on sales that are paid and clear the refund window
Can you use both?
Yes. They reach different buyers. Many businesses keep an affiliate program for content creators and list on Closr to reach closers who do direct outreach. Each Closr sale is tracked to a specific closer's run link, so the two do not overlap.